Here is an attempt at creating a Facebook Insights dashboard using Tableau. The objective of creating this dashboard was to help the content creator with scheduling the content. To accomplish this, I simply used the ‘Page level’ data exported from one of my experimental Facebook pages’ insights. (You can access the insights dashboard for your pages here.)
The dashboard gives an insight into which day of the week works best for the page. You can click on different weekdays to monitor the performance of your content strategy on those days. As an extension to this dashboard, I now want to try to blend the ‘Post Level’ data and get better insight into ‘what type of posts work best for the brand’ on top of ‘what days of the week work better’. Also, if you have access to the demographic data (what I call ‘People level’ data), you can dig deeper into metrics like ‘engagement’ and ‘reach’ for each post based on more meaningful segments like country, age and gender.
Related Articles:
DIY: Analytics Driven Social Media (Facebook) [Parth Acharya - Blog]
Brand New Excel Add-in: Data Explorer (And How to: Social Media Analytics) [Parth Acharya - Blog]
